Neuro 3D Overview
End-to-end solutions provider of 3D-enabled digital media products and services
Patent-pending Enabl 3D Technology (E3D) modifies LCDs enabling them to display 3D
2D/3D still and video content can be viewed without the use of any special eyewear
3D content appears to float in front of and into the screen
Private network and digital signage applications across mutiple industries
Casinos, Entertainment venues, Point-of-sale retailing, events, hospitally and visualization
Additional applications exists in a limitless array of market segments.
Cinemea, gaming, Medicine, Pharma, Transit, Finance, Broadcasting, Corporate and Consumer
Transforming the 2D Landscape to Neuro 3D |
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Technology Presentation
Display & Hardware
- 42”D
- End-to-end 3D digital signage solution including proprietary components
- Display’s “wear the glasses” so the viewer doesn’t have to Largest 3D Product line in the industry.
Methods for the Creation
>. Templates
>. Customer Creative from the Ground up
>.2D to 3D enhancement or repurposing
> 2D to 3D Conversion
>.2D + Depth
>. Live multi-camera capture
File Formats for Client Assets
1. video (Un compressed HD/HQ)
- Avi, Mov, De-Interlaced and Progressive, 16:9, Minimum 720 Pixels(w) 480 (h)
2. Audio
- Un compressed, MP3, WAV, 128 bps (CD Quality)
3. Photo
-Hi Resolution, JPEG, TIFF, PNG
4. Graphics
- Resolution: 150-300, Illustrator (.AI), Photoshop (.PSD), Vector based, EPS (Logos, Expecially)
Why Now?.... A look at the market
. Evolution of 3D technology most closely associated with movies
-Audiences drawn to the realism, immersion and increased emotion of 3D
- First 3d Surge occurred in the 1950s with a 2nd wave in the 1980s
.Digital technology sharply enhanced 3D entertainment, leading to a 3D rebirth in 2000
- Hollywood incented as 3D customers are willing to pay significant premiums to 2D films
.”Avatar Effect” having a caralytic impact on 3D elevating the genre to new hights
-Pixar and dreamworks have committed to 3D for animated movies from 2009 onward
- Over 30 films set to be released in 3D in 2010 and 2011
Industry and Market
Explosive growth of 3D Consumer Applications
. The 3D display market forecast to grow rapidly in 2010
- Driven by the success of 3D cinema, technological advancements, increased availability of 3D content, and the standardization of 3D technologies
.Array of commercial initiatives could boost 3d adoption
- TVs, Games, Media Players, Monitors, PCs, discplayers, cameras,Camcorders, frames
. OEMs have begun pursuing variants of 3D display products for in-home use.
- First movers include sone Corp., LG Electronics, Samsung and Panasonic Corp.
- Sony expects 3D televisions to make up 30% to 50% of all sets it sells by 2012
. Broadcasters have begun to supporta 3D medium
- ESPN launching a 3D sports network, on wich it will air>85 live events in 2010
- Sky TV, a satelite TV Provider in Europe, launching a 3D channel in 2010
.Various shortcomings, associated with at-home technologies currentsly contemplated
- Require glasses, a practice not compatible with consumer viewing habits
- 3D glasses interfere with mobility, multi asking and interviewer interaction
- OEMs are also considering selling glasses a la carte to consumes at significant prices
Auto-stereoscpic technology remains most desirable alternative for mass adoption
. Viewing a flat panel display in 3D has multiple compelling benefits
- Increased feelings of reality and interactivity for the viewer
- More natural perspective for the viewer
- Increased marketing impact when used in application such as digital signage
- Improved accuracy and reduction of errors in work simulation environments,
- Differentiation of Products (Vs.2D)
. Future 3D applications abound in a variety of industries including in scientific visualization and measurement, medical imaging and tele-presence. |
